BI Process and Enterprise Mobility: A Match Made in Heaven

By: Esther Shein - Leave a comment


As more companies work to make data actionable through business intelligence (BI), they also face the demands of a growing mobile workforce. This challenge is prompting the need for more enterprise mobile applications with advanced analytics.

Mobility is transforming enterprise processes. In fact, the mobile business applications market is expected to reach $63 billion by 2020, according to Strategy Analytics. There’s little doubt mobile computing is increasingly becoming the norm.

What BI Process Can Do for Mobile Workers

It’s time for enterprise mobility experts to take advantage of the BI process. These capabilities can provide organizations with meaningful insights from the data inside their applications. Analytics can then be extended to a new user population, such as remote employees or teams hard at work in branch offices.

According to Lance Walter, chief marketing officer of Capriza, writing in BetaNews, the BI process comprises three elements that have made it successful and can be applied to mobility:

  • Leveraging the value of existing investments.
  • An open, heterogeneous IT environment.
  • Product advantages for functionality and ease of use.

Walter also notes that in a mobile context, applications like enterprise resource planning and customer relationship management can provide BI efficiencies. This strategy will empower field technicians with enhanced skills to interact with customers, thus enabling a new type of employee self-service.

Once an organization has an enterprise mobility and BI process strategy, mobility can become a driver to gather the information needed to keep the business running efficiently.

Analytics at Work on the Go

To implement this strategy, organizations can collect data from mobile devices and utilize it for BI, if the technology is already built into the apps to gather the information. When mobile BI strategies are adopted, organizations will find that employees can be more productive and make faster, better decisions. This magic is all due to granting them instant access to data wherever they are.

For example, a sales team can view a quarterly report in a mobile BI app, eliminating the need for IT to develop a separate instance in a customer relationship management system. Or they can pull up customer information and readily check to see if there’s available product inventory for its particular need. Advanced analytics empowers users to be more successful by helping them make informed decisions, and at the same time, it generates cost savings for the enterprise.

Mobile BI also solves several of the challenges health care professionals face. Not only does the technology give them immediate access to data, but as Reda Chouffani notes for TechTarget, it provides improved usability. He recommends that enterprise mobility experts look for mobile solutions that take advantage of the best that BI offers. These include data visualization, real-time feedback, drill-down capabilities and ease of use.

Aligning an organization’s mobile BI strategy with an enterprise mobile strategy means you’re increasing the value of information on a more widespread scale. Users will be closer to the data they need, and they won’t have to spend time searching for vital information when they deploy a comprehensive mobile solution with analytics capabilities.

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About The Author

Esther Shein

Freelance Writer

Esther Shein is a freelance writer and editor specializing in technology, business and education. Her work has appeared in several online and print publications, including Inc., Computerworld, NetworkComputing, InformationWeek, BYTE, CIO, and The Boston Globe. She has written thought leadership whitepapers, customer case studies and marketing materials in addition to news and feature articles.... Read More